Sales Development Representative (SDR)
Focus: Lead Generation & Discovery Call Booking
Location: Remote
Salary: £30,000 – £35,000
OTE: £60,000+ (Uncapped Commission)

If you love the buzz of outbound sales, thrive on hitting daily targets, and measure your success in booked meetings - keep reading.
  
We’re hiring a high-output Sales Development Representative to fuel pipeline growth through pure lead generation and discovery call booking. This is a performance role for someone who enjoys activity, momentum, and the satisfaction of locking in quality conversations for senior sales teams.
  
This is not about closing deals. It’s about opening doors - consistently.
  
The Role
Your mission is simple: generate qualified opportunities and book discovery meetings.
You’ll own outbound outreach across phone, email, and LinkedIn - executing high-volume campaigns with discipline, energy, and resilience.
  
What You’ll Be Doing
Lead Generation & Outreach

• Identify and engage target prospects through outbound calling, email, and LinkedIn
• Run high-volume outreach campaigns with structure and pace
• Qualify prospects against clear criteria
• Secure discovery meetings for senior sales stakeholders

Discovery Call Booking

• Book qualified meetings into senior team calendars
• Provide detailed notes and context to ensure well-prepared conversations
• Maintain strong show-up rates through effective follow-up

Pipeline & CRM Discipline

• Log all activity accurately in the CRM
• Maintain clean, structured prospect data
• Track outreach metrics and optimise conversion performance

Market Engagement – BTR Focus

• Engage confidently across the Build-to-Rent ecosystem
• Demonstrate credible understanding of BTR terminology and structures
• Stay informed on market trends, key players, and commercial challenges

  
Targets & Success Metrics

• Outbound call volume
• Qualified discovery calls booked
• Meeting attendance rates
• Contact-to-meeting conversion
• CRM accuracy and hygiene

  
This is a role where performance is measurable and rewarded.
  
What We’re Looking For
Essential

• Proven experience in SDR, lead generation, or telesales
• Comfortable with high-volume outbound activity
• Confident, articulate communicator on the phone
• Highly target-driven with strong resilience

Highly Desirable

• Experience within Build-to-Rent or wider property markets
• Exposure to selling into developers, operators, investors, or professional services firms
• Experience booking meetings for senior sales or leadership teams

  
Who You Are

• Energetic and persistent
• Organised and detail-focused
• Coachable and open to feedback
• Comfortable working to clear KPIs and daily targets

  
What This Role Is (and Isn’t)
This role is:

• Pure lead generation and discovery booking
• High activity, high output
• Clear targets and measurable success

This role is not:

• A deal-closing position
• An account management role

  
If you’re motivated by activity, thrive on structure, and want uncapped earning potential based purely on performance - this is your lane.
  
Apply now and start building serious pipeline momentum.


Please Note: Rayner Personnel – Property Recruitment are acting as a recruitment agency with regards to this position. By submitting your application, you are consenting to Rayner Personnel processing and storing your data for the purposes of your job search.
 
We receive a great many applications for our vacancies and try to respond to as many as we can as quickly as possible. If you have not heard from a member of the team within 48 working hours, please assume that on this occasion your application has not been successful, but please feel that you may apply for other roles we are advertising in the future.

INDFEC