Land & New Homes
INDDV

 ⭐ Senior Sales & Marketing Director – Land & New Homes �� Home Counties
�� Permanent | Full-Time | Executive Leadership Position
�� Highly Competitive Salary + Car Allowance + Bonuses + LTIPs/Equity Potential
�� Overview A leading national property group seeks an accomplished Senior Sales & Marketing Director to lead its Land & New Homes division through its next phase of expansion. This is a pivotal board-level leadership role responsible for driving housing developer partnerships, land acquisition pipelines, and off-plan residential sales performance.
This opportunity suits a strategic and commercially focused leader from new homes, housebuilding, land, estate agency, or development consultancy who thrives in a fast-moving, growth-focused environment.
(This search is being conducted on a strictly confidential basis.)
�� Core Purpose of the Role To deliver exceptional commercial outcomes across the Land & New Homes business by:

• Growing developer and housebuilder market share
• Expanding the land and development pipeline
• Accelerating off-plan sales performance
• Leading a high-performing national team
• Elevating brand presence and marketing impact in the new homes sector

�� Key Responsibilities Commercial Growth & Strategy

• Create and execute a national strategy to increase revenue across land, new homes and build-to-rent.
• Develop and secure long-term partnerships with key developers, housing associations and institutional investors.
• Identify new geographic growth opportunities and drive division-wide expansion.

Land & Development

• Oversee sourcing, appraisal, and acquisition of development opportunities.
• Support viability assessments, pricing strategy, and product mix recommendations.
• Collaborate with planning and consultancy stakeholders on land-led opportunities.

Sales Leadership – New Homes

• Set and achieve ambitious sales targets for off-plan and completed units.
• Drive sales performance across regional teams and site sales operations.
• Ensure best-in-class customer experience and compliance with UK property regulations.

Marketing & Brand

• Oversee all new homes sales and marketing campaigns, digital launches, events and PR.
• Strengthen brand recognition among SME and major housebuilders.
• Lead marketing innovation to support faster sales absorption and higher GDV.

People & Leadership

• Lead, coach and inspire regional Land & New Homes leadership teams.
• Recruit, develop and retain top industry talent.
• Promote a high-performance culture with clear KPIs and accountability.

�� Required Experience, Skills & Attributes Essential

• Proven senior leadership experience in land, new homes, housebuilding, or development sales.
• Track record of winning and delivering large developer instructions.
• Strong network of housebuilder, investor, and landowner relationships.
• Deep understanding of planning, pricing, market trends, and development viability.
• Commercially driven, analytically strong, and comfortable leading P&L ownership.
• Exceptional communication and influencing ability at C-suite and board level.

Desirable

• Experience scaling regional operations to a national footprint.
• Involvement in build-to-rent, PRS, shared ownership, or affordable housing delivery.
• Degree or professional qualification in real estate, planning, land, or business.

�� What’s on Offer

• Industry-leading compensation package with bonus structure
• Car allowance / EV scheme
• Performance-related LTIP/Equity potential
• Private medical, enhanced pension & executive benefits
• Opportunity to shape one of the UK’s fastest-growing property divisions
• Full autonomy to build a market-leading new homes and land platform

�� Ideal Candidate Snapshot