Marketing Manager

Posted 26 January 2024
Job type Permanent
Discipline Estate Agency
Contact NameAndy Harris

Job description

Manchester - Marketing Manager 

** Must have current UK PropTech/Real Estate experience **

My client is a dynamic and growing Proptech company dedicated to simplifying property management for landlords and property owners. They specialise in alleviating the administration burden associated with mandatory compliance certification for letting their residential properties. Their innovative platform streamlines communication between contractors, property managers, landlords and tenants, ensuring services are completed on time with a seamless and efficient process.
My client is seeking a dynamic and experienced individual with PropTech experience to play a pivotal role in driving and expanding their presence in the letting and estate agent market. Current experience and understanding of the Real Estate market. Basic up to £50k pa DOE.

Demand Generation and Conversion
• Generate demand for the platform through targeted marketing strategies.
• Nurture leads and facilitate the conversion of potential clients to active platform users.
• Using your marketing expertise to generate demand for the platform and convert leads into active users.

Strategic Planning:
• Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
• Utilise your experience to identify key marketing channels and tactics for maximum impact.
• Implement strategies for lead generation, customer engagement, and conversion tracking.

Event Planning and Participation:
• Plan, manage, and participate in, in-person and virtual events tailored to landlords,letting and estate agents.
• Leverage your network to enhance the company s presence in relevant industry events.

Digital Advertising and Brand Awareness:
• Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.
• Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
• Be a representative of the brand, maintaining a professional and knowledgeable presence.

Content Marketing and Social Media:
• Develop and implement content marketing strategies tailored to property lettings professionals.
• Utilise social media platforms to enhance brand visibility and engagement.
Stakeholder Relationships:
• Build and nurture relationships with key internal stakeholders, including product and customer success teams.
• Collaborate with colleagues to ensure a cohesive and integrated approach to business development.

Industry Knowledge and Thought Leadership:
• Stay informed about compliance obligations in the lettings industry.
• Speak with authority on solutions that ensure compliance and position the company as an industry leader.

Become an Authority in Property Safety Certification:
• Support the company in establishing authority in property safety certification through strategic initiatives.

• Proven track record in marketing within the landlord, letting and estate agent sector.
• Extensive experience in developing and executing successful marketing plans.
• Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
• Proven experience in developing and executing marketing plans.
• Expertise in planning and managing digital advertising campaigns (PPC and social)
• Experience organising and participating in both in-person and virtual events.
• Strong presentation skills and ability to create compelling content for various channels.
• Familiarity with ROI measurement and reporting.
• Ability to work towards and exceed sales targets and quotas.

• The company values the contributions of its employees and recognises their expertise and dedication with a competitive salary structure.
• Access to comprehensive private healthcare to ensure the well-being of employees.
• Regular yoga sessions to promote physical and mental well-being, fostering a healthy work-life balance.
• Employee assistance program providing counselling sessions for personal and professional support.
• Transparent communication and an open culture where ideas and feedback are valued.
• Recognition of long-term commitment with loyalty holidays.
• A balanced atmosphere that encourages professionalism while maintaining a relaxed and comfortable workplace.
• Opportunities for continuous learning and professional development to enhance skills and career growth.

The company believes in fair compensation that reflects the skills, experience, and commitment of their team.They also believe that providing a supportive work environment contributes to the overall success and satisfaction of the team. They prioritise the health, well-being, and professional growth of their employees, fostering a positive workplace culture. Join NOW and contribute your marketing expertise to drive our growth in the landlord, letting and estate agent sector . Be part of a team committed to revolutionising property management through innovation and technology.

Contact Details: If you are interested in this role as Marketing Manager please contact Andy Harris at Rayner Personnel with a copy of your CV to

Please Note: Rayner Personnel – Property Recruitment are acting as a recruitment agency with regards to this position. By submitting your application, you are consenting to Rayner Personnel processing and storing your data for the purposes of your job search. We receive a great many applications for our vacancies and try to respond to as many as we can as quickly as possible. If you have not heard from a member of the team within 48 working hours, please assume that on this occasion your application has not been successful, but please feel that you may apply for other roles we are advertising in the future.