Banner Default Image

Recruitment Trends and Predictions for 2024

Back to Blogs
Blog Img

Recruitment Trends and Predictions for 2024

​As we look ahead to 2024, the property industry stands at the cusp of significant change. With my experience at the helm of Rayner Personnel, I'd like to share my insights and predictions on how these changes will shape recruitment in our sector.

Embracing Digital Transformation

The property industry's digital transformation is accelerating. By 2024, I foresee a landscape where technology plays an even more integral role. This shift means that the demand for tech-savvy professionals will surge. We'll be looking for candidates who are not only proficient in traditional property skills but are also adept at using advanced tech tools - from AI-driven analytics to virtual property tours.

More Consolidation

Over the last 18 months we have seen a huge rise of Consolidation within the property industry and my thoughts as this will continue into 2024.

Consolidation in the property industry is driven by a need for efficiency and scale. In an era where market dynamics are rapidly changing, companies are looking to strengthen their positions through mergers and acquisitions. This strategy allows for a broader service range, improved customer experience, and enhanced operational efficiency.

The Rise of Remote Work/Self Employed

The pandemic has irreversibly changed our working patterns. By 2024, remote work/self employed models will be more deeply ingrained in our industry. This evolution will expand our recruitment pool geographically, allowing us to tap into talent from different regions. However, it also means we need to refine our approach to remote employee engagement and management.


Sustainability is no longer a nice-to-have; it's a must-have. The growing emphasis on sustainable practices will require new skill sets. Property professionals with expertise in environmental sustainability will be highly sought after.

The Growing Importance of Soft Skills

While technical know-how is essential, soft skills will become increasingly important in 2024. Skills like emotional intelligence, adaptability, and communication will be critical in a market that's becoming more client-centric and diverse. Our recruitment strategies will focus on these aspects to build teams that can thrive in a dynamic environment.

Diversification and Inclusion

Diversity and inclusion (D&I) will continue to be a key focus. A diverse workforce isn't just about social responsibility; it's about driving innovation and better decision-making. We'll be intensifying our efforts to attract a diverse range of candidates and create an inclusive workplace where everyone can succeed.

Adapting to the Evolving Demands of the Market

The property market is constantly evolving, and so are the demands on its professionals. In 2024, adaptability will be the name of the game. We'll be looking for individuals who can pivot quickly in response to market changes, regulatory shifts, and evolving consumer preferences.


As we move towards 2024, the property industry's recruitment landscape is set for exciting changes. At Rayner Personnel, we're committed to staying at the forefront of these developments, ensuring we bring the best and brightest talent into our industry. The future is dynamic and full of opportunities, and we are ready to embrace it.