Former Connells’ director snaps up Rayner Personnel’s South-East London Franchise

Former Connells’ director snaps up Rayner Personnel’s south-east London franchise

Although he started out as a professional jockey, Craig Cassidy moved into estate agency in 1999 as a negotiator.  Over the next 18 years he rose to become Senior Area Director responsible for 20 offices in Hertfordshire, Essex, Suffolk and Middlesex., Craig became hugely successful at troubleshooting a succession of underperforming areas, often taking them into the top 3 in the country. After several promotions, he was responsible for doubling the profits of several branches, making him the most profitable director in 2015.

Having won every internal accolade there was to win, Craig felt it was time for a fresh challenge. “I’d worked with Joshua Rayner for over 15 years, during which he helped me to create a fantastic team for my offices. We met to discuss my own next move and he suggested that I consider joining him.” he says. “I’d never considered franchising before, but could see this was a great chance to be my own boss. The Rayner Personnel opportunity, in particular, is well-suited to me because I have worked in estate agency for almost 2 decades – I know the industry inside and out.”

Craig’s successful track record in estate agency will stand him in good stead. “As both employer and employee, I know what both parties will be looking for because I’ve been recruiting for the past 18 years, I understand the need for a good, professional service.”

Joshua Rayner, MD of Rayner Personnel comments, “We’re delighted to welcome Craig on board. The experience, insights and contacts he brings from his successful estate agency career make him ideally placed to help employers and candidates alike, in his new role as owner of a property recruitment franchise. He is following in the footsteps of fellow Rayner Personnel franchisees Paul Abel, Ian Hoskins, Guy Hodge, Liam Evans and Nick Marlow who also have property backgrounds. With Craig’s outstanding track record in estate agency, he will hit the ground running and I predict within a very short time will take Rayner Personnel to a market-leading position in South East London.”

Craig will initially work from Rayner Personnel’s head office and can be contacted on 0203 887 0738, 07961 068709 or by emailing or visit Join the Family

Former Connells’ director snaps up Rayner Personnel’s south-east London franchise