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Career estate agent snaps up Rayner Personnel’s north-west London franchise

Ian owes his estate agency career to a bad case of chicken pox, which led to him missing his A Levels. Having been considering a career in the army or police, he decided to change course and embarked on a career in the property industry. Ian learnt the ropes at Phillip Charles Estate Agency where he covered a patch “from Guildford to Hammersmith and everything in between”.

He then joined GA Property Services, climbing the ranks over twelve years, before becoming associate director for Your Move. Here, he was responsible for sales, lettings, mortgages, conveyancing and sales management for a group of estate agency offices in North Surrey, South and East London for 18 years. This included a spell working for Rayner Personnel franchisee Guy Hodge, who back then was responsible for GA’s Wimbledon Village branch. Ian then took on additional responsibilities for business expansion and land & new homes for a further three years.

Having got as far as he could working for a large corporate, Ian decided it was time for a fresh challenge. While discussing potential openings with Guy, Ian had an epiphany and realised that, with his knowledge of the industry and wealth of contacts, he could be on the other side of the desk in the interviewer role.

“I’ve employed literally hundreds of staff throughout my career to date. I like to find what makes people light up, get under the surface to see the real person underneath and if it’s what I’m looking for,” he explains. “As you can imagine, I’ve dealt with many recruitment agencies in my time but have always liked the Rayner Personnel brand, the tried-and-tested processes they follow and the business model. I realised this was something I could do well.”

Rayner Personnel boss Joshua Rayner agreed with him and the pair entered into discussions. Ian was subsequently awarded the north-west London franchise, which covers all NW postcodes from NW1 to NW11. The area includes some of the most desirable parts of central London such as Primrose Hill, Hampstead and St Johns Wood; as well as popular suburban areas.

Career estate agent snaps up Rayner Personnel’s north-west London franchise

Ian, 51, is excited at the prospect of what he describes as “the second chapter of my life”. Married to Heather for almost 20 years, the couple have a 19-year-old daughter Emily and an eight-year-old Border Collie, Summer. Something of an adrenaline junkie, the fearless Ian has tried paragliding, bungee jumping, flying a glider and zooming down the longest zipwire in North America!

His more sedate outside interests include karate, swimming, playing guitar and golf – as he modestly says, “I’ve tried many hobbies but am expert at none” – but his real passion is blues music and he attends the week-long Blues Festival in Cognac, France every year.

Ian has always had a good track record for staff retention due to his knack for employing good people and believes this will stand him in good stead. “Making the perfect match is the goal of candidates and employers alike and that’s something I’ve proved myself to be good at. It helps that I’ve been in employers’ shoes. I want to become my clients’ go-to estate agency recruitment specialist in north-west London and look forward to meeting many firms in my area over the coming weeks.”

Joshua Rayner, MD of Rayner Personnel comments, “We’re delighted to welcome Ian on board to join the Rayner Personnel family. The experience, insights and contacts he brings from his estate agency career make him ideally placed to help employers and candidates alike in his new role as owner of a Rayner Personnel property recruitment franchise. With Ian’s solid track record, he will hit the ground running and I predict within a very short time will take Rayner Personnel to a market-leading position in north-west London.”

Ian can be contacted on 0330 088 6666 or 07746 068472 or by emailing
For further information, contact Joshua Rayner on 0330 088 6666, email