15.09.2020

The most competitive cities to be an estate agent

The latest research by leading property recruitment specialists, Rayner Personnel, has revealed which UK cities are currently proving the most competitive where the ratio of estate agents to listed properties is concerned.

Rayner looked at the number of residential estate agents operating across 23 UK cities and compared this figure to the number of properties currently listed for sale online to find the average number of listings per agent.  


The research shows that Aberdeen is currently the most competitive market to be an estate agent. Based on the number of estate agents currently listed on Zoopla (39) and the number of residential properties listed for sale (511), there is just an average of 13 properties for every estate agent in the city.

Cambridge ranks as the second most competitive city to be an estate agent, with an average of just 15 properties for every one agent operating in the city, while Edinburgh and Leicester complete the top three with an average of 16 properties per agent in each city.

Oxford (18), Manchester (21), Glasgow (21) and Bristol (22) also rank in the top 10.  

While London is home to by far the most abundant level of available stock (98,637) there are also some 4,041 agents battling it out to sell it.

This results in an average of just 24 properties per agent in the capital, with Southampton and Newcastle home to an average of 25 properties per agent, while Bournemouth (26) and Cardiff (27) complete the top 10.

In contrast, Newport (46), Liverpool (41), Plymouth (39), Sheffield (37) and Leeds (36) rank as the least competitive in terms of the stock available to the volume of agents trying to sell it.

Founder and CEO of Rayner Personnel, Josh Rayner, commented: “The market has exploded back to life in recent months and many agents will be relishing the chance to get stuck back into work after the boredom of lockdown and the industry restrictions imposed as a result.  

Estate agency has always been an incredibly competitive profession, and in fact, it’s one of the things that drives the best agents to perform day in, day out. 

While we’ve highlighted the most competitive cities based on the ratio of agents to stock, this isn’t necessarily a bad thing and agents across the UK must ensure they are on the top of their game if they want to succeed.  

This means having the best team around you, providing above and beyond service and, in more recent years, embracing technology to help improve performance. By doing so you can further your reach and list properties outside of your traditional operational boundaries which can also help you to remain profitable.

If you build a business based on a mixture of great technology and great people, there’s no reason you can’t succeed in today’s sector, even in the most competitive of spaces.” 

Rank

Location

Residential Estate Agents

Number of Properties Currently for Sale

Average listings per agent

1st

Aberdeen

39

511

13

2nd

Cambridge

71

1,084

15

3rd

Edinburgh

185

2,894

16

Leicester

114

1,829

16

4th

Oxford

81

1,490

18

5th

Manchester

236

4,876

21

Glasgow

224

4,647

21

6th

Bristol

230

5,063

22

7th

London

4,041

98,637

24

8th

Southampton

107

2,627

25

Newcastle

108

2,729

25

9th

Bournemouth

64

1,636

26

10th

Cardiff

83

2,220

27

11th

Birmingham

287

7,993

28

12th

Portsmouth

48

1,460

30

13th

Swansea

75

2,284

30

14th

Belfast

6

198

33

15th

Nottingham

164

5,760

35

16th

Leeds

164

5,868

36

17th

Sheffield

97

3,554

37

18th

Plymouth

75

2,942

39

19th

Liverpool

141

5,813

41

20th

Newport

22

1,012

46

Data sourced from Zoopla and correct as of 4th September 2020. The number of properties includes those already marked as under offer or sold subject to contract.

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