2015 The Year In Review
2015 The Year In Review
A new landscape for the property recruitment industry
How the property recruitment landscape has changed
Over the years since the 2009 recession, the property recruitment industry has experienced significant growth. Not only are estate agencies expanding their offices and seeing an increase in both sales and lettings, there is a rise in the number of both private and public sector house building orders. This is then creating a need for more employees within the industry. In 2015 the dynamic shifted greatly, following years of a noticeably static market with little growth in both vacancies or employee salaries at estate agencies. We are now seeing the need for new superstar staff increasing in order to meet the demands of the property market.
Finding the right candidate
Estate agencies are now having to compete for the most talented candidates on the market, therefore driving up salaries and encouraging companies to offer better packages for potential candidates. Companies have the vacancies and have the perfect package but are struggling to find their ideal candidate sparking new and interesting trends. In 2015 the emphasis on social media as a tool for recruitment has become apparent, companies and recruiters are using LinkedIn, Twitter and even the likes of Facebook to widen their pool of possible candidates with a hope to reach top candidates who they might not have otherwise. Using these social media platforms recruiters are able to seek out those with the right skills for the job.
The use of social media
Having access to candidates who may not have necessarily approached the market directly increases the number of candidates who are exposed to the industry and then in turn desire employment within it. Social media creates a ‘through the key-hole’ effect allowing recruiters to gain insight into a candidate before they have even been called for interview. Building a profile about the individual and whether or not they may fit into a company, something which was previously unheard of.
There have been over 100,000 jobs created within the estate agency sector between 2009 and 2015. As the need to hunt for great candidates with a specific set of skills suited to the industry continues there is an apparent gap in the market for new recruits who either have experience in the estate agency industry or have embarked on training courses. Estate agents are finding young candidates are keen to enter the industry due to its rapid growth and are willing to do whatever it takes to do so, contacting recruitment companies themselves asking for advice.
The property recruitment industry beyond 2015
In comparison to the position many estate agents and recruiters were in during the recession the outlook for 2016 and beyond looks exceptional, over the last few years and particularly in 2015 the property recruitment industry has adapted the way it sources candidates in order to meet the rising demands for staff and the changes in technology that have happened since 2009.
Providing a wider pool of suitable candidates to fill new vacancies social media is an essential part of any recruitment company’s day, at Rayner Personnel we take pride in our strong social media presence; taking time to engage with followers using different social media channels and tools such as hash tagging, increasing exposure and expanding reach.